Sarah McBride

Capturing Sen. Sarah McBride’s deep Delaware roots and compelling personal story, FOGLAMP has helped grow her grassroots fundraising list and expand her brand. “It’s Good to be First” is a double (maybe triple?) entendre that captures — her state Senate district (DE, SD-01), the state’s motto, as well as Sarah’s historic candidacy.

  • Branding and merch

  • Email strategy

Merch Design

Email Marketing